Bye Bye Baroque!
I know, fashion moves too fast sometimes. You haven’t got the chance to wear your embellished stuffs and yet now you have to go 180 degrees in style direction. Well, c’est la vie!
A new emperor has arrived at Dior & he demands new clothes! Gone are the frilly chiffon & theatrical antics of John Galliano. The new emperor, Raf Simons is denouncing frivolity in favor of a design detox. The new whiff of simplicity & humility is evident from the first view of the show venue. An all white, save from the striking Dior logo, imposing, gigantic square structure is built in front of Hotel National des Invalides, covering its gilded gold, ornamental structure. A symbolic gesture to sign that a new modernity taking over the decorated past maybe?
The collection, for me, is a whiff of fresh air. I discussed the collection enthusiastically with Kenneth Goh, the Fashion Director of Harper’s Bazaar Singapore. We both agree & happy that finally, Dior actually has a vision to state, an opinion to announce & show to the world. The collection is appropriately chic & elegant while still being youthful and strong.
Dior is not just about ladies who lunches anymore. Something that the retail team seems to be happy about. Apparently, this new energy brought in lucrative new customers. Successful mogulettes with their own hard earned money to spend. Not ladies of leisure with a spending budget that’s decided by the breadwinners in their life.
Next up, the debut of Hedi Slimane at Saint Laurent Paris (not YSL, mind you). Another emperor in another kingdom.